Marketing Productivity Analysis, par CHARLES-H. SEVIN. Un vol., 5½ po. x 8, relié, 137 pages. — MCGRAW-HILL, 1965

Papoulis A. Probability, random variables, and stochastic processes. New York: McGraw Hill, 1965

“Probability is not a typical scientific discipline. Students of the subject find the definitions often ambiguous and they interpret the results not as manifestations of physical laws but rather as measures of our ignorance. I wrote this book mainly because I wanted to overcome the resulting skepticism. “In my view, the book has been highly cited for two reasons: (1) It presents the theory of p...

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In all cellular organisms from bacteria to humans, genetic information is locked within a double helix formed by the two antiparallel deoxyribonucleic acid (DNA) strands. Although double-stranded DNA (dsDNA) is the form most suitable for secure information storage, hydrogen bonds formed between complementary bases (Watson-Crick base pairing) impair readout of this information by the cellular ma...

Marketing productivity Issues and analysis

Marketing’s fundamental problem today is low productivity and lack of accountability. This paper suggests two ways to improve marketing productivity. First, marketing must shift its focus from aggregate markets to individual customers. Second, the marketing function should be treated more like the production function as investment in brands and distribution to be amortized over time rather than...

The McGraw - Hill Companies “ Solitons in Electrical Networks ”

Solitons are a unique class of pulse-shaped waves that propagate in nonlinear dispersive media. In the course of propagation, they maintain spatial confinement of wave energy within the pulse shape without dispersion and exhibit remarkable nonlinear dynamics. Solitons are found throughout nature where fine balance between nonlinearity and dispersion is achieved. Dispersion alone would flatten o...

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